A style that’s as hard to pin down as you are! Street or urban style develops on the streets of the world’s major cities.




It is constantly evolving, but there are elements of urban or street style which remain pretty constant.

Just like the Eurochic style personality, it is hard to define, but you will recognize urban style when you see it.
So what is urban style?
Urban or street style tends to be a mix of casual and hip, and it picks up on what is happening in the world at any given time.

It tends to about sub-culture rather than major trends and also has its roots in sports and music movements such as skateboarding, hip hop and rap.

This is a style which does tend to be more prevalent among younger generations, but there are always exceptions, and a 40+ women can rock urban style just as well (or better) than her younger counterparts. Just ask Gwen Stefani!

Nadya (above) adds a printed tee and belt bag.

Get this similar oversized tee, crop pants, belt bag and running shoes to copy her look.

If you aren’t sure what street style is, some examples (both current and from years gone by) include punk, goth, grunge, mod and hip hop.
How to tell if you have an urban style personality
If you are a non-conformist then there are probably at least some elements of urban style in your closet.

However, most women don’t just have one style they are drawn to. They also pick and choose from other styles. That’s what makes everyone’s style unique.

If you aren’t sure, you can take our fun style personality quiz to find out.

Here are just some of the ways to tell if you have an urban style personality…
You don’t like to conform
While you definitely have your finger on the pulse when it comes to trends, your style tends to be about being subversive rather than conforming.

Mel (above) always looks fabulous. Here, she evokes a punk era while bringing her look bang up-to-date.

Check out this similar satin blazer, plaid skirt and lace-up high sneakers.
You won’t compromise on comfort
Feeling comfortable in your clothes is important to you. You won’t wear anything that digs, pinches or otherwise constricts you.

Abi (above) combines comfort with style by teaming her skirt with sneakers and a sweater.

Get this similar pullover sweater, printed skirt and silver sneakers to recreate her look.
I probably won’t see you in pastels
If I were to open your closet, I probably won’t see a lot of color, particularly rich jewel shades or pastel hues.

You gravitate towards black, khaki and dark neutrals.

Heather (above) combines an urban style jumpsuit with elements of rockabilly.

Check this similar stripe jumpsuit, denim jacket, black leather booties and head scarf.
You like to mix it up
Even if you are attending a formal event, you like to mix formal with casual.

You might wear a khaki jacket over your ballgown or choose pants instead of a dress.

Gaby (above) mixes ripped jeans with classic pieces such as her blazer and pumps.

Get this similar blazer, ripped jeans, round sunglasses, leather belt, statement earrings and pumps to copy this look.
You wear your heart on your sleeve
Or, on your t-shirt at least.

While you may not necessarily love a lot of color, you do like a good logo, slogan, moto or print. Just so long as it’s either meaningful or it’s from your favorite brand.

Abi (above) puts together an outfit which is a mix or urban and rock.

Check out this similar sweater, leather pants and white sneakers.
Celebrities with an urban fashion personality
Gwen Stefani is, arguably, the most famous 40+ woman with a very recognizable urban style.

Fellow singer Pink, who is now in her 40th year, also loves urban fashion (although she adds more than a touch of rock chick).

Do you think you have a rock style personality? Read our article to know if you do.

There are also plenty of times when I’ve seen Amal Clooney (whose style tends to be Eurochic) don an urban look such as ripped jeans, leather jackets or khaki jumpsuits.

So, you can add elements of this style to your own outfits for a current look.

It might only be wearing your sneakers with your dress, or adding a beanie hat to your jeans and blazer outfit, but it could give you a more youthful vibe.
urban t-shirts and tops
When it comes to your tops, you like slouchy styles that aren’t too fitted. You find printed tees and asymmetry attractive, but you might also add some subtle glamour by opting for a one-shoulder style.

Your closet will usually also feature a white shirt because this is such a versatile piece you can wear with jeans, under dungarees or a jumpsuit, or over a dress.

Zadig & Voltaire tunisien holes skull henley – Proenza Schouler White Label asymmetrical tee – Halogen one shoulder top – Court & Rowe button-up shirt
urban hoodies and sweaters
You’re a big fan of a slouchy sweater. You prefer an oversized knit or hoodie rather than anything too tight.

Something Navy v-neck sweater – Splendid camo pullover – Anne Klein funnel neck sweater – Caslon sweater hoodie
jackets and coats for the urban style personality
Your coats tend to be shorter jackets rather than long ones, but that’s not to say you can’t rock a full-length coat with your Dr. Martens or sneakers.

You will be drawn to moto, bomber and denim styles, as well as prints which have a nod to the punk era rather than being too classic.

Jack satin bomber jacket – Levi’s oversize moto jacket – Dickies shearling lined denim jacket – Ming Wang check knit jacket
urban jeans and pants
Jeans are a very important wardrobe staple and you are likely to have several pairs in your closet.

You are drawn to distressed jeans as well as gray denim, but also like comfy cargo pants. A pair of black skinny jeans or leggings will also go with most items in your wardrobe.

Blank NYC ripped jeans – Hudson Jeans skinny jeans – Hue denim leggings – Socialite ankle tie pants
dresses and skirts for the urban style personality
While jeans tend to be your go-to closet staple, you also like to mix up your outfits by wearing jumpsuits, dresses or skirts.

You are unlikely to opt for anything too “girly”. Or, if you do, you will offset that with more casual shoes or accessories such as chunky boots or sneakers.

Lira Clothing zip front jumpsuit – One Clothing long sleeve midi shirtdress – Madewell rib pocket shirtdress – DVF silk blend skirt
shoes to wear with your urban wear
Two classic shoes which will never go out of style for an urban style personalty are a pair of Dr. Martens and a pair of converse high tops.

But, you could also try booties or over-the-knee boots with your dresses and jeans.

Dr. Martens ‘1460’ boot – Converse Chuck Taylor sneaker – OTBT open toe bootie – Enzo Angiolini stretch boot
accessories to go with your urban clothes
The most iconic street style accessory has to be the beanie hat.

This gives everything from jeans to dresses an air of haven’t-tried-too-hard nonchalance.

But, you could always add a pair of sunglasses and some bright red lipstick, like Gwen Stefani, to add a little touch of glamour.

For bags, you prefer a hands-free approach rather than a tote or a satchel, so you could choose a backpack or a crossbody bag.

Something navy slouchy beanie – Moschino square sunglasses – AllSaints chain necklace – YSL x Zoë Kravitz Rouge Pur Couture lipstick – Rebecca Minkoff backpack
A capsule wardrobe of 9 streetwear outfits for the urban style personality
There are so many different ways you could put the pieces from above together to create countless outfits.

But, here are a few ideas to get you started…
Streetwear brands for the urban style personality
Where do you like to shop if you have an urban style personality?

As well as shopping in regular stores, you also love independent shops as well as looking in vintage stores for unique pieces.

When it comes to the high street, and designer pieces, these are my favorites for the urban style personality. Let me know where you like to shop.

All Saints

Vivienne Westwood

Moschino

Continue reading:
Want To Discover Your Style Personality? Take This Fun Quiz! Understanding The Different Styles A Capsule Wardrobe And Style Guide For The NATURAL Style Personality
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Feature image by Mel

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