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A style that’s as hard to pin down as you are! Street or urban style develops on the streets of the world’s major cities.

It is constantly evolving, but there are elements of urban or street style which remain pretty constant. Just like the Eurochic style personality, it is hard to define, but you will recognize urban style when you see it. So what is urban style? Urban or street style tends to be a mix of casual and hip, and it picks up on what is happening in the world at any given time. It tends to about sub-culture rather than major trends and also has its roots in sports and music movements such as skateboarding, hip hop and rap. This is a style which does tend to be more prevalent among younger generations, but there are always exceptions, and a 40+ women...

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